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Category Management is a distributor/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.
Point of Sales Data from more than 18,000 locations
- Advance Auto Parts
- Aftermarket Auto Parts Alliance
- AutoZone
- CARQUEST
- CSK Auto
- NAPA
- O'Reilly Auto Parts
- Pep Boys
- Strauss Discount Auto
All of the companies above send their POS data to NPD who collects, compiles, aggregates and publishes the data. This is the data that is used to realize optimal benefit from Category Management process.
These nine major auto parts retailers and wholesalers share data and are currently reporting weekly sales for most categories in the store. Reports are available from NPD on its in-front-of-the-counter categories as well as select Hard Parts Categories. Work is now underway to release the remaining Hard Parts Categories.
Committee and Members
The committee meets two times a year for association planning purposes. Opportunities exist to become involved in the leadership of the association through serving as volunteers on the committee and workgroups. Each year committee roster is reviewed and candidates are nominated. Individuals interested in serving on the committee must send a letter of interest and a bio to the AAIA Chairman c/o Dedra Selby at: dedra.selby@aftermarket.org. (Existing members do not need to re submit their information).
Committee Chairman
Mark Heird, Rust-Oleum
Severna Park, MD
Committee Vice Chair
Mike Boyer, ASC Industries
North Canton, OH
Committee Members
Chris Hunter, AutoZone
Memphis, TN
Christy Fornwalt, Federal-Mogul Corporation
Southfield, MI
Dan Radar, CARQUEST
Raleigh, VA
Ed Rammel, Dayco
Tulsa, OK
Frank Frederick, ROL Manufacturing
Orlando, FL
Gordon Hoffman, Tomkins
Dixon, IL
John Seal, Advance Auto Parts
Roanoke, VA
John Strem, Standard Motor Products
Long Island City, NY
Larry Lavigne, 3M
St. Paul, MN
Mike Briggs, NAPA Headquarters
Atlanta, GA
Mike Eversole, Robert Bosch
Broadview, IL
Mike Kealey, Dorman Products
Colmar, PA
Mike Swearengin, O'Reilly Auto Parts
Springfield, MO
Paul Kortman, Wix Filters
Gastonia, NC
Rick Karlewski, AC Delco
Grand Blanc, MI
Robert Sammons, Pep Boys
Philadelphia, PA
Steve Flavin, The NPD Group
Herdon, VA
Steve Marks, Alliance
San Antonio, TX
Past Chairman
Michael Klein, IDQ
Dallas, TX
Committee Liaison
Robert Morris, AAIA
E-mail: robert.morris@aftermarket.org
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